case studies
Philips' Draw Music
Type
Viral project / Multimedia Web site
Description
Select a tool: a pen, paintbrush or marker and express your mood by drawing a line. The AI of the service will analyze the speed of hand movement and the way you draw the line, and it will create music that reflects your line.
Post your music onto your blog to share your art with friends. Feel like a professional musician just by drawing a line.
Stats
- 41,551 visits to date
Accolades
- Kiev International Advertising Festival VIII, Corporate, promotional websites, silver