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The First Professional Viral Agency Has Been Established in Russia
KsanLab announces partnership with GoViral.
GoViral (http://www.goviral.com/) is an international company specialized on viral marketing. GoViral is a world leading provider of viral seeding and tracking services. GoViral's client list includes such companies as Coca-Cola, Nissan, MTV and many others. GoViral serves leading media and creative agencies such as ViralFactory, UniversalMcCann, MindShare, Starcom, Carat, OMD, PHD, Initiative.
The essence of the partnership between two companies is in establishing of professional viral marketing practice where KsanLab will handle strategy, creative and production phase and GoViral will perform seeding and tracking of campaigns with Seed&Track Local™, ViralBuzz™ и AdViral™ software tools.
"We have for a long time wanted to extend our reach into the exciting Russian admarket, but it was not until we meet KsanLab that we found a suitable partner to represent us on the local scene. KsanLab has an outstanding understanding for the digital space in Russia and as such has the necessary expertise to take our international platform and add just the right local flavour. Together we have something totally unique to offer Russian clients and we expect us a lot from this partnership" says Jimmy Maymann, Chairman of GoViral.
"At the moment viral marketing in Russia is very inconvenient and, in fact, unpredictable marketing practice" – says Roman Mandrick, CEO of KsanLab. – "Our task is to bring successful international experience to the market and provide clients and agencies with transparent and clearly predictable result of viral campaigns. We will announce several proposals soon that are revolutionary for the Russian market."