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When PowerPoint is not enough
This is the article of KsanLab's COO Stas Kravets recently published on famous marketing portal MarketingProfs. In this article Stas defines the set of criteria when it is reasonable to use multimedia presentations instead of ordinary slides. Each case is followed by a case study to demonstrate the theory in action.
You can also read interview with Stas about this article at Indezine's PowerPoint blog.